Maximum Customer Engagement
Customer engagement encompasses all the activities a customer performs that leads him/her to interact with a brand. An engaged customer is a happy customer. And a happy customer is one that converts and develops loyalty. There are various ways to increase customer engagement.
Don’t sit on the social media sidelines!
See how social media marketing can work for your business. You wear so many hats on any given day and inspiration seems hard to come by. Social media is the last thing you want to make time for.
It’s time to go social. We’ll make it simple.
If you’re wondering if social media marketing is right for your business, the verdict is in — social media is a great way to drive repeat business and to attract new customers.
1. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.
2. Social media reaches all ages and demographics
Social media defies age barriers. A Pew Research Center study found that 69 percent of US adults are using social networks.
While the majority of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media as well, including 34% of Americans 65 and older. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.
3. Social media is everywhere
Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.
More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren’t just sharing updates from their own lives, they’re searching for businesses, products, and services, and connecting with brands through their social channels.
Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.